When picking up a wrist watch, pocket watch or a special antique watch, save yourself any potential embarrassment by correctly pronouncing the brand name correctly.
Sounds easy right, well, it can be a little tricky when it’s in a language you’re not acquainted with and the sniggering that can occur when you say a certain watch name incorrectly can be mortifying.
To help you out we’ve put together a watch brand phonetic guide so you know exactly how to pronounce the world’s leading watch brands. You can also read our watch glossary so you can know all the intricate pieces that go into your favourite time piece.
A. Lange & Söhne
“ah LAHN guh und ZO nuh”
Alpina
“al PEE nuh”
Armand Nicolet
“are MAHND NIK o lay”
Audemars Piguet
“AWE duh mahr PEE gay”
Baume & Mercier
“BOWM and MURSE ee ay”
Bédat
“AY dah”
Blancpain
“BLAHNK pan”
Bovet
“BO vay”
Breguet
“BREH gay”
Bremont
“BREH mon”
Breil
“BRILE”
Breitling
“BRITE ling”
Bulgari
“BUL guh ree”
Bulova
“BULL uh vuh”
Cartier
“KARR tee ay”
Chase-Durer
“CHASE DUR ur”
Chopard
“show PARD”
Corum
“KOR um”
Cuervo y Sobrinos
“KWER vo ee so BREE nohs”
Custos
“COO stohs”
Cyma
“SEE muh”
Daniel Roth
Roth: “ROTE”
De Bethune
“deh bet OON”
DeWitt
“deh VITT”
Doxa
“DOX uh”
Dubey & Schaldenbrand
“due bay and SHALL den brand”
Ebel
“ee BELL”
Favre-Leuba
“FAHV LUBE uh”
F.P. Journe
Journe: “ZHURN”
Franck Muller
“FRAHNK MYOU ler”
Frédérique Constant
“FRED ur eek con STAHNT”
Gérald Genta
Genta: “JEN tuh”
Girard-Perregaux
“zhee RAHRD PAIR uh go”
Glashütte Original
“glass HOO tuh or ig in AHL”
Glycine
“GLY seen”
Greubel Forsey
“GROIB uhl FORCE ee”
Hublot
“U blow”
Hysek
“HIGH sek”
IWC Schaffhausen
Schaffhausen: “shaff HOWZ in”
Jaeger-LeCoultre
“zhey ZHER leh KOOLT”
Jaquet Droz
“ZHOCK ay DROH”
Jean Dunand
“ZHAHN due NAHND”
JeanRichard
“zhahn ree SHARD”
Kobold
“KO bald”
Limes
“lee MEZ”
Longines
“LAWN jeen”
Louis Érard
“loo ees air AHRD”
Louis Moinet
loo ee mwah NAY
Louis Vuitton
“lou ee vwee TAHN”
Maurice Lacroix
Lacroix: “LAH KWAH”
Mido
“MEE doe”
Milus
“mee LOOSE”
Montblanc
“MOHNT BLAHNK”
Moser
“MO zer”
Movado
“muh VAH doe”
Mühle Glashütte
“MEW luh glass HOO tuh”
Nomos
“NO mose”
Officine Panerai
“off ih CHEE nay PAN ur eye”
Omega
“o MAY guh”
Parmigiani Fleurier
“pahrm ih ZHAH nee FLUR ee ay”
Patek Philippe
“pah TEK fill EEP”
Paul Picot
Picot: “pih CO”
Perrelet
“PAIR eh lay”
Piaget
“pee ah ZHAY”
Rado
“RAH doe”
Ralph Lauren
Lauren: “LOR en”
Richard Mille
“REE shard MEEHL”
Roger Dubuis
“roe ZHER do BWEE”
Seiko
“SAY ko”
Sinn
“ZIN”
TAG Heuer
“TAG HOI ur”
Tissot
“TEE so”
Tutima
“TOO tih muh”
Universal Genève
Genéve: “jeh NEV”
Vacheron Constantin
“VASH er ahn kon stan TAN”
Van Cleef & Arpels
Arpels: “ahr PELL”
Victorinox
“vick TOR ih nox”
Vulcain
“VULL CAN”
Wenger
“WEN ger”
Wittnauer
“WIT now ur”
Wyler Genève
“VEE ler jeh NEV”
Xemex
“ZEM ex”
Zenith
“ZEH nith”
